Hasbro caters to both age demographics now. While I agree that the ad you're referring to doesn't seem very exciting to kids, the adult collector could be appeased.
In contrast, that's not to say that Hasbro has forgotten about the kids. For instance, there's this stop-motion version that's pretty fun and could be deemed as "kid-focused" marketing.
https://www.youtube.com/watch?v=L9xKI-ajNWA