It's December 1st... did they go up and then sell out already?
As was mentioned already a couple of times, Hasbro does indeed claim in their earnings reports that the collector market is a much lower percentage of their sales.
If the last quarter, even though Hasbro missed their numbers (still due to TRU USA IMHO) Transformers revenues were up double digits. Marvel was up. Star Wars was down. Since TFs are their own brand, they do not have pay massive royalties to Disney like they do for the other two.
So pretending strictly as one of their numbers people, you increased sales revenues in the quarter by double digits (with no TRU USA) after you increased price points. Of course your new price points will stay at those increased levels.