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Re: Origin of Transformers ?
Jay Bacal is the guy who came up with the name Transformers, as he was one of the higher ups at Hasbro's ad agency, Griffin-Bacal. They then brought the idea to Marvel. Jim Shooter, the editor-in-chief, came up with the name Optimus Prime (I think? It's all on his blog) and then had it sent down to Budianski to finalize things.
I've always enjoyed the fact that the fiction has a very western feel to it. Notice that soon after the G1 show ended here, the Japanese quickly reverted things back to how it was pre-G1: piloted mecha, more or less (Headmasters to some extent, then very obviously in Masterforce).
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