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Originally Posted by MapleMegatron
What that article says and what Hasbro says are not incompatible. Hasbro spending so much time and resources on collectors with special collector toys and media events from Pulse shows that we are a significant part to their growth and sales, like 30%, which is big. But kids are still 70% of the business, so we still remain a minority. I don't see anywhere in the article that goes against that. Instead, they mainly speak of growth (which is 1.8%). In terms of market share, they say the kidult market is only 25%, which is even less than what Hasbro had previously told us. I don't see how this article contradicts anything Hasbro's been saying or tells us anything new. If I have missed anything or misread it, please let me know.
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The minimalization of adult collectors has long been a talking point for the industry, one that made me raise an eyebrow a few times.
I'm going back to say the 2008 era on this, back when Hasbro used to do the fan q&as with fan forums, including this one and AFN.
Here is the transcript of a Bloomberg news article from 2010 where it claims adult toy sales are only responsible for 1.2% of toy sales at that point.
I think these new numbers are a far more realistic split - so that is a sizable change(or admittance to the change) than existed just over a decade ago.
I guess what I'm saying is kind of the reverse. I don't believe the
Adult collectors market was 1% of Hasbro's(granted the article says worldwide sales, which likely includes McDonalds +) business in 2010 - so to me this article does represent a change in tone from the industry towards us.
