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Re: Kidults driving toy sales?
What that article says and what Hasbro says are not incompatible. Hasbro spending so much time and resources on collectors with special collector toys and media events from Pulse shows that we are a significant part to their growth and sales, like 30%, which is big. But kids are still 70% of the business, so we still remain a minority. I don't see anywhere in the article that goes against that. Instead, they mainly speak of growth (which is 1.8%). In terms of market share, they say the kidult market is only 25%, which is even less than what Hasbro had previously told us. I don't see how this article contradicts anything Hasbro's been saying or tells us anything new. If I have missed anything or misread it, please let me know.
Last edited by MapleMegatron; 12-21-2022 at 03:00 AM.
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